Adroit Narratives

Telling Business Stories with Commanding Online Narratives

Adroit Narratives provides content for websites, blogs, newsletters and social media. Consultant Katharine Fraser brings real-time writing to content creation and a high degree of engagement with target markets. Effective storytelling doesn’t happen by accident. Compelling content is crafted with unique wording, accurate information and thoughtful consideration. Marketing narratives should highlight what differentiates, what breaks through and what is useful with your product or service.

Adroit means skillful and the writing performed here for clients is carefully honed for effective and engaging marketing.

This kind of content creation is focused on specialized, substantive and sophisticated business content, ranging from blogs, web content, and social media to white papers and speeches for target markets. Writing in a voice conversant in your business culture. Make your words matter with commanding narratives.

  • Marketing and communications consulting with the expertise to identify the ideal formats for your messaging, such as social media, web content and internal communications

  • Analyzing your current communications and content with the aim of enhancing, expanding and elevating the messaging

  • Customizing content and communications style to intended audiences

Adroit Narratives should tell your business story. Use our Contact Us page to request a consultation. Based in Houston with a global perspective.

SWF_Crop_FRASER 2015 Headshot_003

Katharine Fraser, consultant

When you outsource the writing of your marketing content, your business should rely on a content specialist with the curiosity of a reporter and the discretion of an editor. The content author should possess or be able to quickly attain a firm grasp of your subject matter.

When it comes online marketing, don’t set it and forget it. Digital content can be refreshed in real-time and remain dynamic in your marketplace. Blogs are an effective means for supplying your marketplace with new information about your business, products and services, as well as positioning your company as a leader in its field. Serving up additional blogs places more content online where customers and prospects have more opportunity to hear from you.

Website content, or copy, should be well-organized in how it tells a story. State your case with clean copy and direct language. Be accurate, original and authentic with your wording. Know the true essence of what drives your business, and people to it, then capture that in writing. Is your online voice too casual? Don’t be afraid to use big words. Elevate your content.

Treat your content as valuable information and others will receive it that way. Give them details for a truly valuable proposition. There’s no substitute for substance. Tell your business story in the voice that inspires customers. Contact consultant and editor Katharine Fraser.